our story

The Speen en Koord story started back in 2019. We were pregnant with our son Oskar and Laura started to use her free time to search for baby products, accessories and toys. She ordered some pacifier clips online but was dissapointed about the quality and esthetics. The colors were too bright, products were poorly made and unsafe to use. Because we like neutral and simple designs the idea started to grow to make our own pacifier clips. 

We started to order some material online and designed our first products. After hours of trial and error we completed our first designs. We kept trying till we had the perfect pacifier clip. 

Some friends and people we know tested our first products and they were very excited.

Jeffrey worked as a freelance graphic designer and tennis coach after his working hours, but we decided to go for Speen en Koord. 

Laura her focus is social media and customer service, what is also very important for growing a business. The sales scaled up very fast en before we knew it, we were selling at our first retailers here in Belgium.

In the beginning there were a lot of changes in products/designs/packaging and material because we wanted to keep improving ourselves.

Years passed by and in September 2022 we made the decision to go all in for Speen en Koord. Jeffrey stopped his fulltime job as a teacher and we started working with distributors/sales agents to scale up our B2B-sales.

In the meantime our daughter was born, Kamilla. 

We took our time for new collections, new collaborations and higher quality custom made materials. 

Our main focus at Speen en Koord is the develop high quality and safe baby products and toys.

Our wooden material, clips and bells  are custom made in 

Germany. Every product is handmade and safety checked in our atelier in Ledegem (Belgium) by Jeffrey.

We are unique in our market, with our own custom made letter beads and our products in walnut wood.

We want to keep growing with focus on quality, safety and sustainability.

Let’s work together!